Press Release

India-Pak World Cup match clocks 25 mn video views on Star’s digital platform

23 February 2015

This is the highest ever video views for a single game in any sporting event across the globe in one country, surpassing the NFL Super Bowl or the Wimbledon.

India versus Pakistan, the biggest blockbuster of the ICC Cricket World Cup 2015, created global history by recording more than 25 million views on Star’s digital platform – Hotstar and starsports.com. This is the highest ever video views for a single game in any sporting event across the globe in one country.
The number has significantly surpassed online views for any sports event in the world. No other sports event, including the National Football League (NFL) Super Bowl or the Wimbledon, has ever received more than 5 million unique online views on a single platform on a given day.
Sanjay Gupta
Sanjay Gupta, COO, Star India, remarked, “The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India-Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms – Hotstar and starports.com. This has set a new record for the highest number of video views on the digital platform ever for a single match of any sport across the globe.”
The prior record highs in video views were set during India-Sri Lanka game on November 13, 2014 with 3.6 million video views and the IPL semi-final on May 28, 2014 with 3.2 million video views.
Hotstar is the newly launched digital platform with content across sports, TV shows and movies in seven languages. With 4 million downloads in 15 days, the application has witnessed the fastest adoption of any digital service in the world. Hotstar has been built to adapt to Indian conditions and can work on lower bandwidth.
Star India had announced many firsts for this edition of the World Cup. These included multi-lingual feed in six languages, launch of the first ever Hindi HD channel for sports, a global first broadcast of cricket in 4K and a host of marketing initiatives to ensure a spectacular ICC World Cup 2015.
Source: Bestmediainfo.com
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