Press Release

ISL semifinal records 1.1 million online video views

19 December 2014

 The Hero Indian Super League's football semifinal between Chennaiyin FC and Kerala Blasters FC recorded the highest number of online video views (1.1 million) ever witnessed in India for any single sport. 

Currently in its first edition, the league has managed to create waves across the nation. It has recorded over 16 million online video views through the course of the tournament. Additionally, the official ISL online channel has registered 28.7 million visits. On social media too, the Hero ISL has struck a chord and recorded over 1.8 million conversations, 10 billion impressions and 275,000+ unique authors.
These numbers indicate that football has managed to create a huge fan following across India and is a step closer towards its ultimate goal of placing India on the global football map.
Source: Timesofindia.indiantimes.com
Related Article:
Show me everything from anytime

GEC Watch: Star Plus clocks highest ratings recorded in history

In the first full week of extended six-day weekday programming, Star Plus breaks Star Sports’ record of 645 million TVTs recorded for the World Cup finale week

Starsports.com to stream 2014 IPL Players' Auction

Ajit Mohan, Head, New Media, Star India, said, "It is likely that the most incisive coverage of the auction this time will be online. This shows our commitment to make IPL the biggest online sporting event in the world. And, this is just the beginning. We have far bigger plans in store for the full IPL coverage."

Starsports.com: YouTube of sports in India?

Star India digital head Ajit Mohan puts it well when he says: “The philosophy of the design and the service itself was to make video the hero; we believe we have become the YouTube of sports.”

Imagine more
Id: 5987