Press Release

Kalash- Ek Vishwaas, the story of faith, belief and resilience

23 March 2015

Life OK in association with Ekta Kapoor brings an edge of the seat fiction drama starting 23rd March, Monday – Friday at 8.30pm

National, March 23, 2015: Ekta Kapoor and Life OK once again announce their association for the third time as they launch their newest property Kalash – Ek Vishwaas. The show stars Aparna Dixit as the protagonist playing the pivotal role of Devika, a firm believer of Goddess Maa Ambe. Aparna will be paired opposite Krip Kapur Suri portraying the character of Ravi, an atheist in the show. Kalash- Ek Vishwaas will launch on 23rd March, Monday to Friday, 8.30 pm on Life OK.

Faith and Belief in the mystic law and the power of the universe, makes all things possible. It is this belief of Devika that has helped her overcome her fears and obstacles in life. Maa Ambe has always been with her, in good and bad times. The VIP queue in Maa Ambe’s temple is long but Devika was heard telling a high profile politician he doesn’t need to worry since it gives him a chance to spend more time with Maa Ambe. She doesn’t fear any road block or hurdle because she knows Maa Ambe is there.

Kalash – Ek Vishwaas is a story of a girl from Ambala who has immense faith and belief in Maa Ambe. Her strong belief is what keeps her going in life and conquer all obstacles. The show portrays the journey of Devika with her found love interest Ravi. Ravi is an atheist but is immensely in love with Devika. They get married but as destiny would have it, Devika’s family goes through some tough times. A selfless and determined Devika does not give up on her God and awaits things to return to normal. But what happens when her belief is shattered by people who are her own?

Said Producer Ekta Kapoor from Balaji Telefilms, “The show traces the journey of Devika’s love, faith and belief in her God. She values her belief and keeps her faith alive in Maa Ambe. The viewers will see Devika as a believer as well as a resilient. It’s a journey of a woman from being extremely close to Maa Ambe to displaying the courage and rebel when required. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline”.

Commenting on the show, Life OK spokesperson said, “This is our third association with Balaji Telefilms. Kalash- Ek Vishwaas has a strong storyline and we are sure the viewers will connect to Devika’s character. With Kalash we aim to raise the bar of the current affair of women in our country. The show is definitely something one should watch for its extremely well defined characters and an enthralling story. Kalash- Ek Vishwaas will take the 8.30pm slot”.

Kalash – Ek Vishwaas will portray the resilient woman of modern India. Where woman is worshipped and respected in the form of a deity, on the other hand she is mistreated. The show will explore the universal concept of the fight between the good and the evil and what happens when a woman is tested and how she emerges strong and takes the form of deity fighting against the wrongs and the injustices meted out against her.

Kalash – Ek Vishwaas, starts from 23rd March every Mon-Fri at 8.30pm on Life OK

Show me everything from anytime

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Saif Ali Khan’s 'Bullett Raja' set for World TV Premiere on Star Gold

Hemal Jhaveri, Channel Head, Star Gold said, “We have always focused on showcasing a mix of all genres to our viewers with entertaining content; and have always received a phenomenal response for our premieres from the viewers. Besides a great star cast, Bullett Raja isone of the few critically acclaimed commercial entertainers of 2013. With this premiere, Star Gold once again reiterates its promise of bringing the latest and biggest Bollywood premieres on TV”

Imagine more
Id: 5501