Press Release

Life OK explores faith in God in new show ‘Kalash – Ek Vishwaas’

23 March 2015

The channel has associated with Ekta Kapoor for this fiction drama, which premieres on March 23, and will air every Monday to Friday at 8.30 pm.

Life OK is all set to launch a new show, ‘Kalash – Ek Vishwaas’, which captures the underlying faith of an ordinary girl, Devika, in Maa Ambe and who believes that she has God to lean back on at all times – good or bad. The show explores the facet of an unconditional relationship that Devika shares with Lord Ambe.
‘Kalash – Ek Vishwaas’ will premiere on Monday, March 23, 2015 at 8.30 pm and will air every Monday to Friday.
Producer Ekta Kapoor from Balaji Telefilms said, “The show traces the journey of Devika’s love, faith and belief in her God, who she considers to be her friend and confidant. She draws power from Maa Ambe to ward off negativity from her life and fight injustice. It is an attempt to bring alive the thought that strength and belief in God is much higher than all the cosmic energies put together. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline.”
Commenting on the show, a Life OK spokesperson said, “‘Kalash – Ek Vishwaas’ draws relevance to the current state of affairs of women in our country and re-instills the fact that the supreme power does exists. The show explores an unconventional relationship between God and a devotee, further strengthening the bond of faith. The story of Kalash comes from several real life instances and experiences from the lives of our consumers, whose relationship with God is based both on fear and faith. We chose to highlight the positive feeling of faith as it gives one hope and confidence to survive. The show is definitely something to watch out for its extremely well-crafted characters and gripping storyline.”
Source: Bestmediainfo.com
Related Article:
Show me everything from anytime

STAR Life OK to air Asia Cup 2014 live

Yeshpal Sharma, senior vice-president, STAR UK and Europe, says, "Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television."

The Channel V Nokia IndiaFest 2014 Rocked!

Channel V head, Prem Kamath exulted: "It's a no-holds-barred finale to a rollercoaster fourth edition of the IndiaFest. The Channel V Nokia IndiaFest is no longer just a college fest but the one-stop coming-together of a generation every year."

How active is the Hindi GEC genre on digital?

Sanjay Gupta, COO, STAR India said, “We are looking at consumption on devices beyond TV in a big way. Therefore, we are looking to engage with consumers in a very meaningful way.” He was referring to Star Sports’ association with Vodafone to promote a digital sports marketing initiative, called ‘Vodafone Sports Portal’.

Imagine more
Id: 5500