Press Release

Life OK explores faith in God in new show ‘Kalash – Ek Vishwaas’

23 March 2015

The channel has associated with Ekta Kapoor for this fiction drama, which premieres on March 23, and will air every Monday to Friday at 8.30 pm.

Life OK is all set to launch a new show, ‘Kalash – Ek Vishwaas’, which captures the underlying faith of an ordinary girl, Devika, in Maa Ambe and who believes that she has God to lean back on at all times – good or bad. The show explores the facet of an unconditional relationship that Devika shares with Lord Ambe.
‘Kalash – Ek Vishwaas’ will premiere on Monday, March 23, 2015 at 8.30 pm and will air every Monday to Friday.
Producer Ekta Kapoor from Balaji Telefilms said, “The show traces the journey of Devika’s love, faith and belief in her God, who she considers to be her friend and confidant. She draws power from Maa Ambe to ward off negativity from her life and fight injustice. It is an attempt to bring alive the thought that strength and belief in God is much higher than all the cosmic energies put together. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline.”
Commenting on the show, a Life OK spokesperson said, “‘Kalash – Ek Vishwaas’ draws relevance to the current state of affairs of women in our country and re-instills the fact that the supreme power does exists. The show explores an unconventional relationship between God and a devotee, further strengthening the bond of faith. The story of Kalash comes from several real life instances and experiences from the lives of our consumers, whose relationship with God is based both on fear and faith. We chose to highlight the positive feeling of faith as it gives one hope and confidence to survive. The show is definitely something to watch out for its extremely well-crafted characters and gripping storyline.”
Source: Bestmediainfo.com
Related Article:
Show me everything from anytime

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Imagine more
Id: 5500