Press Release

Life OK hits record high of 123

23 May 2012

 It is a good week for Star India, with its flagship channel Star Plus maintaining its lead in the  genre, albeit a slight drop from last week and its second general entertainment channel, Life OK, hitting an all time high mark of 123 GRPs.

With this the channel has marched ahead of Multi Screen Media’ second general entertainment channel Sab in this week.

Life OK’s number last week was 91 GRPs and 85 in the week before that. Sab, which was at 134 GRPs last week, is at 116 GRPs this week. Star Plus continues to be genre leader at 262 GRPs; last week this number was at 134 GRPs.

Colors is back on the number two spot after a while, sharing the position with Zee TV – both channels have delivered 213 GRPs this week. Sony Entertainment Television on the other hand is at 210 GRPs.

The show topping Life OK charts is ‘Mahadev’, which has delivered episode rating of around 2 TVR through the week.

Source: Exchange 4 Media

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