Press Release

Life OK in association with Ekta Kapoor announces ‘Kalash’

10 March 2015

National, March 10, 2015:  Balaji Telefilms and Life OK join hands once again to bring a new show titled ‘Kalash’. The show is about a small town girl’s immense faith and belief in Goddess Maa Ambe and that Maa will protect her from the evil forces. Her firm belief in Maa Ambe gives her the strength to face challenges that comes her way thus making her resilient and powerful. The show depicts the fact that where on one side women are worshipped as deities, on the other, they are mistreated.

With the story unfolding, it will bring in unexpected twists and turns adding to the drama of the Ekta Kapoor show.  The show features Aparna Dixit (Devika) and Krip Kapur Suri (Ravi) in lead roles.  Kalash will air at 8.30 pm time slot starting March 23.

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Life OK Screen Awards announces nominations and jury panel

Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

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