Press Release

Life OK launches new fiction Baawre

29 May 2014

Premiering June 2, the show depicting a passionate love story will be telecast at 7 pm and 10 pm every Monday to Friday.

Life OK is all set to launch a love story of two opposite characters in its new show Baawre – chal jahan chalen mann ke paon re. Premiering on June 2, the show will be telecast at 7 pm and 10 pm every Monday to Friday. 

The new series also marks the television debut of the acclaimed and hugely popular, Neelesh Misra. He has co-produced the show in association with Sunshine Productions’ Sudhir Sharma and will also be seen in it as the ‘sutradhar’ who links and holds the story together.

Commenting on the distinctiveness of the show and the association with Neelesh Misra, Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller and Bollywood writer Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

Shot in the city of Nawabs – Lucknow, the show explores the multiple facets of the city that blend perfectly well with the storyline.

Source: Bestmediainfo.com

Show me everything from anytime

GEC Watch: Star Plus clocks highest ratings recorded in history

In the first full week of extended six-day weekday programming, Star Plus breaks Star Sports’ record of 645 million TVTs recorded for the World Cup finale week

Starsports.com to stream 2014 IPL Players' Auction

Ajit Mohan, Head, New Media, Star India, said, "It is likely that the most incisive coverage of the auction this time will be online. This shows our commitment to make IPL the biggest online sporting event in the world. And, this is just the beginning. We have far bigger plans in store for the full IPL coverage."

Starsports.com: YouTube of sports in India?

Star India digital head Ajit Mohan puts it well when he says: “The philosophy of the design and the service itself was to make video the hero; we believe we have become the YouTube of sports.”

Imagine more
Id: 6398