Press Release

Life OK launches new fiction Baawre

29 May 2014

Premiering June 2, the show depicting a passionate love story will be telecast at 7 pm and 10 pm every Monday to Friday.

Life OK is all set to launch a love story of two opposite characters in its new show Baawre – chal jahan chalen mann ke paon re. Premiering on June 2, the show will be telecast at 7 pm and 10 pm every Monday to Friday. 

The new series also marks the television debut of the acclaimed and hugely popular, Neelesh Misra. He has co-produced the show in association with Sunshine Productions’ Sudhir Sharma and will also be seen in it as the ‘sutradhar’ who links and holds the story together.

Commenting on the distinctiveness of the show and the association with Neelesh Misra, Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller and Bollywood writer Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

Shot in the city of Nawabs – Lucknow, the show explores the multiple facets of the city that blend perfectly well with the storyline.

Source: Bestmediainfo.com

Show me everything from anytime

Race against time

Sanjay Gupta, chief operating officer (COO) of Star India said that October 2014 is a realistic deadline for BARC. But the issue of the guidelines was another problem altogether. “What an ideal measurement system ought to be – this subject has been in discussion in the country for more than three years. It began with the Amit Mitra committee report in 2010. To my mind, as a system and as an industry, we have chosen not to act on it. I do believe that the existing television system is not compreh

Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

Imagine more
Id: 6398