Press Release

Mohanlal joins hands with Star India’s Satyamev Jayate

24 February 2014

Star India’s Satyamev Jayate has been one of the most impactful shows on Indian Television and the show returns for an all new season starting 2nd March at 11.00 am on Star Plus, STAR Pravah, STAR Vijay, Asianet, STAR Utsav, DD and a differed telecast at 1.00 pm on ETV. The show stirred the consciousness of the nation as a whole while bringing forward key social issues that concerns the nation.

The new addition to the show this season is Superstar Mohanlal who is the brand ambassador for the show in the South. He is one of the biggest superstars in the south and his association will only help leverage the show and reach out to a larger audience segment in the south. The issues addressed through the show, concern and impact each and every citizen of India whether they are from Mumbai, Delhi, Cochin or Chennai and Mohanlal drives home this significant thought. Through his association with the show, he communicates the need to come together, as a nation, and support Satyamev Jayate to raise, discuss and find solutions to the problems that plague India and its people. The celebrity actor will be endorsing the show & shooting a set of exclusive promos for the show.

Uday Shankar, CEO Star India said, “The issues raised by Satyamev Jayate are of national importance. With this in mind we are delighted to have Mr. Mohanlal on board for Satyamev Jayate this season. His iconic association with the show will help garner greater support for the cause of the show and reach out to a larger audience base across the country.”

Airtel has come on-board as the title sponsor & Axis bank as the powered by sponsor for the new season of Satyamev Jayate. Reliance Foundation is the philanthropic partner on the show.

Source: Bestmediainfo.com

Show me everything from anytime

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

Imagine more
Id: 6466