Press Release

Overnights: Star Plus leads despite fall in ratings

3 March 2014

'Saathiya' tops last night's ratings

Star Plus continued to dominate the UK Asian TV ratings last night but with much smaller numbers tuning into the six-day prime-time fictions.

According to exclusive data obtained by BizAsia, ‘Saathiya’ was the top show with 119,800 viewers at 19:00 – peaking at 153,500 viewers. Next were ‘Meri Bhabhi’ and ‘Mahabharat’ both with 97,700 viewers. Third was ‘Veera’ with 94,200 viewers.

One of the channel’s much loved shows ‘Saraswatichandra’ at 19:30 delivered the worst ever ratings last night with just 59,500 viewers tuning in at 19:30. Over the last three days, ratings for this show have been dwindling – a sign that the current track post Saras-Kumud marriage is not being appreciated by viewers.

On Colors, ‘Comedy Nights With Kapil’ was the top rated show on the channel with 87,000 viewers – peaking at 112,600 viewers, ‘India’s Got Talent’ was next with 81,400 viewers.

On Rishtey, discussion show ‘Aamne Saamne’ at 21:30 rated well with 48,700 viewers. Pakistani drama ‘Mera Naseeb’ mustered in 13,200 viewers.

On Star Life Ok, ‘Savdhaan India’ drew 17,900 viewers at 22:00. The first weekend match of the Asia Cup between Bangladesh and Afghanistan did average with 14,700 viewers tuning in & peaking at 26,700 viewers.

Above data is an overnight rating – and may change slightly after consolidated figures become available in seven days from BARB.

Source: Media247.co.uk

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Gaurav Banerjee, Head, Star Plus said, “We understand our viewers very well. Shows like ‘Diya Aur Baati Hum’, ‘Saathiya’, ‘Ye Rishta’ have been doing well over two years now. Apart from that, shows like ‘Mohabattein’ have picked up and brought a new set of audiences. I think our way of storytelling has struck well with the audiences.”

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