Press Release

Overnights: ‘Yeh Hai Mohabbatein’ boosts 23:00 slot

16 January 2014

'Yeh Hai Mohabbatein' gets boost on Star Plus

Newly launched Balaji Telefilms fiction ‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK, according to exclusive data obtained by BizAsia.

The show, which airs weeknights has doubled the ratings for the 23:00 – 23:30 slot for the channel. Last night, the show attracted 121,900 viewers – peaking at an impressive 156,800 viewers.

Star Plus’ flagship show was ‘Diya Aur Baati Hum’ with 224,200 viewers, followed by ‘Meri Bhabhi’ with 218,600 viewers and ‘SaraswatiChandra’ with 194,300 viewers.

On Colors, ‘BeIntehaa’ continued to rule the ratings on the channel with 30,800 viewers, followed by ‘Rangrasiya’ with 26,600 viewers.

On Rishtey, ‘Laagi Tujhse Lagan’ led the ratings with 78,600 viewers, followed by ‘Bani – Ishq Da Kalma’ with 69,700 viewers and ‘Parichay’ with 56,300 viewers.

On Star Life Ok, ‘Savdhaan India’ was the channel driver with 46,200 viewers and ‘Ek Boond Ishq’ followed with 23,500 viewers.

Above data is an overnight rating – and may change slightly after consolidated figures become available in seven days from BARB.

Source: Media247.co.uk

Show me everything from anytime

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

Star bags rights for hockey league

Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.

Star Movies Action presents a Bigger Dose of Action in 2014

Kevin Vaz, Head – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”

Imagine more
Id: 6574