Held at Reliance MediaWorks, the Renault Star Guild Awards 2015 announced the winners in film and television for the year 2014. The night was hosted by Kapil Sharma, who entertained the audience with his quick wit and rib-tickling humor.
Held at Reliance MediaWorks, the Renault Star Guild Awards 2015 announced the winners in film and television for the year 2014. The night was hosted by Kapil Sharma, who entertained the audience with his quick wit and rib-tickling humor.
Star India CEO Uday Shankar spoke on the rise of the digital media and the role of advertising in the business of content at the Pitch Madison Media Advertising Outlook 2014.
Ajit Mohan, Head, New Media, Star India, said, "We had decided to produce a high quality show around the auctions, with commentary and analysis from Harsha Bhogle and Sourav Ganguly. This is a vindication of our approach. The Indian consumer is evolving fast and more and more consumers want to catch the action while on the move. We are convinced that this year, the mobile screen will be where the action will be for IPL."
Uday Shankar, said that both advertisers and broadcasters need to work together to achieve their common goal, in an insightful speech delivered at the Pitch Madison Advertising Outlook 2014.