Red Ink Awards 2014

Star India COO Sanjay Gupta speaks on the title sponsorship of team India, the reasons behind the sports drive and the challenges that lie ahead in monetising all its investments

Exchange4media asked various marketers and media agencies ‘Why did STAR India, which already has the broadcasting rights for the matches, invest in sponsoring the team?’

Uday Shankar, CEO, Star India, said, “It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general.”