Press Release

Salman Khan, the quintessential Prem, is back this Valentine’s Day!

15 January 2016

Prem Ratan Dhan Payo not only grossed over 400 Crore worldwide, it also left an indelible mark on the hearts of millions around the globe! Star Gold, the Home of Blockbusters, announces the World Television Premiere of this Salman Khan Starrer magnum opus that reunited the superstar with his mentor Sooraj Barjatiya after 16 long years. The duo that gave Indian Cinema classics like Maine Pyaar Kiya, Hum Saath Saath Hai, Hum Aapke Hai Koun and eternalized Salman Khan as the quintessential Prem have once again left the world enthralled, with the beauty & simplicity of Prem Ratan Dhan Payo’s story and its sheer cinematic brilliance. Star Gold now brings this magic to your home screens this February, promising to create new benchmarks for film television premieres. 
The film that had a cataclysmic impact on the viewers saw superstar Salman Khan in a unique double role, one as the fun-loving, self-sacrificing middle-classed Prem Dilwala, and the other as the royal prince Yuvraj Vijay Singh. The story engages as Prem Dilwala is called to replace his lookalike Yuvraj Vijay to dodge a conspiracy being plotted by the Prince’s family.  The gorgeous Sonam Kapoor beautifully essays the character of Princess Maithili, who is engaged to be married to Vijay but falls in love with Prem. Anupam Kher, Swara Bhaskar, Armaan Kohli and Deepak Dobriyal shine as the supporting cast adding great charisma to their character and the film.
Stunningly opulent and magnificent in its depiction of royalty, Prem Ratan Dhan Payo is a perfect family watch! The emotionally engaging film makes you experience the qualities like pure love and unfaltering support for the family that have grown to be synonymous with a Sooraj Barjatya film. And if that wasn’t enough, it has the country’s biggest superstar Salman Khan essaying his character that embodies the essence of true love (prem) to perfection.
The Prem that you fell in love with in Maine Pyar Kiya, Hum Aapke Hain Koun and Hum Saath Saath Hain is back, in an avatar even more charming!
2014 belonged to Kick, 2015 belonged to Bajrangi Bhaijaan and 2016 will belong to Prem!
The World Television Premiere of ‘Prem Ratan Dhan Payo’ only on Star Gold & Star Gold HD
Show me everything from anytime

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Imagine more
Id: 7041