Press Release

“Satyamev Jayate” continues momentum Reaches out to 27.8 crore Indians within 2 weeks! Unprecedented buzz and impact

23 May 2012

Mumbai, 23rd May 2012:After a very successful launch, Satyamev Jayate has continued its momentum into week 2. The show has delivered a historic reach of 27.8 crore people reached over the first 2 episodes aired in India. As per the TAM data for week 20, Satyamev Jayate rated a 4.4 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.7 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).
The combined viewership over the first 2 weeks crossed 8.2 crores as per the TAM universe (Original + repeat airings). This figure when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 27.8 crore Indians since its launch. This demonstrates that the Sunday morning slot has been galvanised as a reach aggregator!
The show has generated unprecedented buzz as reflected in the online numbers. The pre-launch campaign on digital reached out to a record 73% of the online audience in India at about 8.2 crore people! The show has reached out to 75% of the Twitter audience and has generated a record 16 crore impressions on Twitter since launch. The show has trended over the last 3 weeks with each topic catching the attention of the online audience. On Facebook the show has reached out to 1.4 crore users and is well on its way to reaching a million fans within a few weeks of launch. This will be a record for any show launch on Indian Television. The show has also had more than 1.1 crore hits on YouTube with a massive 97% like rate. The show has received over 2 million votes of support and over 1 crore has been received as donations for the first 2 episodes.
Sanjay Gupta, COO, Star India said “It is very heartening to see the continued solid performance of Satyamev Jayate in its second week. It’s a testimony to the strength of the concept and the way the content has touched people all over the country. The show has generated historic reach at 27.8 crore Indians over the last two weeks and has generated unprecedented buzz and impact. However beyond the numbers, what is truly historic is the story and narrative of change sparked by the show.”
About STAR
STAR India has defined India's broadcast space for the last two decades and is today one of the nation's leading media and entertainment conglomerate.
It broadcasts 33 SD and 5 HD channels in eight different languages to more than 400 million viewers every week across India and 100 other countries.
Its channel portfolio includes Star Plus, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK and Movies OK, besides joint venture channels Asianet, Asianet Plus, Suvarna and Star Vijay.
Star India is a wholly owned subsidiary of News Corporation.
www.newscorp.com
For further information please contact:-
In Delhi:
Parul Sharma                                                                               
Assistant Vice President, STAR India Pvt. Ltd.                                  
09811988996                                                                                 
In Mumbai:
Luna Biswas / Nikita Crasta
Hanmer MSL
9920038219 / 9821071527
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