Press Release

Satyamev Jayate isn’t over yet, special show planned for Independence Day

7 August 2012

Star Plus’ gritty up-close look at India’s malaises through the eyes of Aamir Khan in its Sunday mid-morning show Satyamev Jayate isn’t quite over yet. The last of the 13 episodes may have been aired on July 29, but the channel is reportedly planning a special episode to be telecast on August 15 to coincide with the Independence Day.

MxMIndia learns that the extra episode is in the nature of a round-up examining the impact of Satyamev Jayate, how its themes have been received and how the various guests have fared since the airing of their stories.

Some of the impact has already come across in ABP News’ ‘Asar’ programme which followed on the Friday after each episode, and the 14th episode is thus likely to be a “super-Asar”, a source told MxMIndia. However, this episode may not be shown on other language channels, it is learnt, but only on Star Plus in Hindi.

A source in the network revealed that the Satyamev Jayate set has been dismantled, so the 14th episode will probably have a different look-and-feel from the show itself.

The impact of Satyamev Jayate was also a shot in the arm financially for the NGOs that each episode supported, and this is also due to be talked about. The Reliance Foundation has matched all the proceeds that have come in for the charities, a fair bit of it even came in after each week’s ‘Asar’ was aired on ABP News.

Source: MXM India?

Show me everything from anytime

High hopes for ‘Satyamev Jayate 2’

With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Imagine more
Id: 6116