Press Release

'Satyamev Jayate’: Maharashtra flags off Generic medicine stores across the state

17 June 2012

So the ‘Satyamev Jayate’ phenomenon has made headlines again. And this time, despite fighting their way through a barrage of criticisms and allegations, the ‘Satyamev Jayate’ team can now consider themselves as instrumental in brightening up more lives with their hearty smiles.

A few episodes back, the iconic TV show had exposed the discrepancies and corruption involved in the selling of medicines. The episode further went ahead and exposed several flaws in the medical systems of the country, and as is well-known by now, Aamir Khan and his team have had to receive the criticism of many doctors.

Aamir, however, has a reason – and a huge one – to smile about now. His show has played an important role in the Maharashtra Government giving the green signal to a lot more generic medicine stores than the state now has. The Government announced that Generic medicines would be made available across all Government hospitals. In addition, the State Government has also planned to open medical stores across the state where generic medicines will be stocked in adequate amounts, and will be readily available for people.

Aamir Khan and the ‘Satyamev Jayate’ team are on seventh heaven after receiving the news, and they have profusely thanked Chief Minister of the State, Prithviraj Chauhan and Health Minister, Suresh Shetty.

Source: ?Zee News

Show me everything from anytime

High hopes for ‘Satyamev Jayate 2’

With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Imagine more
Id: 6739