Press Release

Secret Keepers of #StarMoviesSecretScreening witnessed an Oscar phenomenon

28 January 2015

Latest Edition of the Star Movies Secret Screening showcased one of the highest nominated movies at the Oscars this year – Birdman

Mumbai, January 28, 2015: The greatest stories are nothing but the victory of a few brave men and women who defy the odds and follow one rule – that there are no rules.

It is nothing but the love and passion of fellow movie lovers that’s made #StarMoviesSecretScreening a cult group and a destination for everyone who wants to keep the magic of this underground movie movement alive. No wonder then that, Star Movies rewarded the faith put in by their Secret Keepers in its 4th edition with the showcase of the Oscar nominated dark comedy ‘Birdman’, co-written, produced anddirected by Alejandro González Iñárritu.

Birdman a critically acclaimed movie has received nine nominations at the 87th Academy Awards, including Best Picture, Sound Editing, Sound Mixing, Original Screenplay, Cinematography, Best Director.

Starring best actor contender Michael Keaton as Riggan Thompson, Emma Stone and Ed Norton; both nominated for best supporting actor – the movie is rollercoaster ride where a juggernaut story and brilliant performances leave you dazed and wanting for more.

The Secret Keepers of #StarMoviesSecretScreening witnessed this Oscar favorite more than a week before its India release. That’s not all; the Secret Keepers walked in to the PVR theatre to a slow but pronounced Jazz drumming. Most of them had a curious question – “What’s a Jazz drummer got to do with #StarMoviesSecretScreening?”

When they walked out in the interval to the beats, they made the instant connection as Jazz drumming has been used throughout the film as segue for the lead character. The smiles of realization were hard to miss. The excitement and joy of Star Movies Secret Keepers was evident as #StarMoviesSecretScreening garnered over 46 million impressions and had a reach of over 1 million.

The Secret Keepers of Star Movies Secret Screening are going to be the flag bearers of this property and the Star Movies team is excited to empower their secret keepers with the reigns of #StarMoviesSecretScreening. After all, it’s still their best kept secret.

Show me everything from anytime

Mad in India: STAR's answer to Comedy Nights

Ashish Golwalkar, programming head, non-fiction, Star Plus, says, "If the content is strong, people really don't care about anything else as long as you are making them laugh. People keep drawing comparisons and we are aware of it. But, if you look at 'Mad in India' closely, it is a very different show. It will talk about day-to-day problems that we face but will have a funny take on all of them. It's not a satire, not a political comment, not a show taking digs on people, it's a show for, by an

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Imagine more
Id: 6368