Press Release

Star Bharat presents its viewers ek aur din of entertainment

4 December 2017

The channel will extend its fiction programming to 6 days a week, beginning December 9, 2017

In today’s times when everyone is caught up in their hectic schedules spending time with loved ones takes a backseat. In India, television viewing time is considered as ‘family time’ as everyone comes together to watch their favorite shows. Giving a boost to family time, Star Bharat presents its viewers ek aur din of entertainment. The channel is extending its fiction programming to 6 days a week- Monday to Saturday, beginning December 9, 2017. The audiences will now be able to enjoy their favorite shows like Kaal Bhairav Rahasya, Jiji maa, Kya Haal Mr.Paanchal, Nimki Mukhiya, Saam Daam Dand Bhed and Ayushaman Bhav on Saturdays too.

Star Bharat’s Spokesperson said –"Our entertaining fiction shows aimed at family viewing have been warmly received. In just a short span of time - many of our shows and characters have become talking points. To further strengthen our bond with our viewers and ensure they get more family time; we have decided to extend our weekday fiction programming to 6 days a week.”

Star Bharat started its journey on August 28, 2017 with the promise to showcase inspirational stories about strong and fearless characters who are rooted and rise for the collective good.

Show me everything from anytime

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Imagine more
Id: 7684