Press Release

Star channels launch on IPTV Swiss Operator – Sunrise

5 August 2012

Sunrise TV, the largest telecommunications company in Switzerland has announced the launch of the Star pack – the Indian entertainment pack including the premium flagship channels from the Star network – Star Plus, Star Gold and Vijay TV.

With this launch on 19thJuly, Sunrise TV subscribers can now watch India’s leading Tamil & Hindi entertainment & Bollywood channel with English subtitles that provide an innovative mix of drama, events, lifestyle shows, celebrity chat shows, religious & cookery shows, music & dance reality series and Bollywood blockbusters.

Yeshpal Sharma, Vice President Star UK & Europesaid “We are pleased with our partnership with Sunrise TV for the launch of Star channels in Switzerland. This reflects our commitment to bring the best of Asian television entertainment toour viewers in Europeand we look forward to a continued relationship with Sunrise.”

Sunrise TV users can subscribe to the Star Pack including Vijay TV, Star Plus, Star Goldat 20 CHF a month.

Source: Best Media Info

Show me everything from anytime

Overnights: ‘Yeh Hai Mohabbatein’ boosts 23:00 slot

‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

Imagine more
Id: 5990