Press Release

Star Gold invites everyone to “Dance for Prem”!

3 February 2016

 Dance, undoubtedly, is one of the purest way showcase your love for someone. Star Gold gives you a unique opportunity to #DanceForPrem and get a chance to be featured on the channel, the Home of Blockbusters, during the World Television Premiere of one of the most sought after films of recent times – Prem Ratan Dhan Payo.

To celebrate the first outing of this iconic film, that brought back superstar Salman Khan in the quintessential Prem avatar, on home screens, the channel has announced this unique initiative. To participate all viewers need to do is follow Star Gold India on Twitter/Instagram, make a dance video on the Prem Ratan Dhan Payo title track and upload it on Twitter or Instagram using the hashtag #DanceForPrem and tagging Star Gold India. The top 5 videos will be given the once-in-a-lifetime opportunity to be featured on Star Gold during the World Television Premiere giving them a chance to showcase their talent to the world.  Additionally, a mash up video with all the user generated entries will be created and put up on the channel’s social media pages. 20 lucky winners will win special Prem Ratan Dhan Payo merchandise as well, a memory that will stay with them forever.
Contest closes on 5th February, so send in your entries NOW!
And tune into Star Gold or Star Gold HD on the 14th of February at 1:00PM to watch the World Television Premiere of Prem Ratan Dhan Payo!
Show me everything from anytime

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Imagine more
Id: 7096