Press Release

Star Gold invites everyone to “Dance for Prem”!

3 February 2016

 Dance, undoubtedly, is one of the purest way showcase your love for someone. Star Gold gives you a unique opportunity to #DanceForPrem and get a chance to be featured on the channel, the Home of Blockbusters, during the World Television Premiere of one of the most sought after films of recent times – Prem Ratan Dhan Payo.

To celebrate the first outing of this iconic film, that brought back superstar Salman Khan in the quintessential Prem avatar, on home screens, the channel has announced this unique initiative. To participate all viewers need to do is follow Star Gold India on Twitter/Instagram, make a dance video on the Prem Ratan Dhan Payo title track and upload it on Twitter or Instagram using the hashtag #DanceForPrem and tagging Star Gold India. The top 5 videos will be given the once-in-a-lifetime opportunity to be featured on Star Gold during the World Television Premiere giving them a chance to showcase their talent to the world.  Additionally, a mash up video with all the user generated entries will be created and put up on the channel’s social media pages. 20 lucky winners will win special Prem Ratan Dhan Payo merchandise as well, a memory that will stay with them forever.
Contest closes on 5th February, so send in your entries NOW!
And tune into Star Gold or Star Gold HD on the 14th of February at 1:00PM to watch the World Television Premiere of Prem Ratan Dhan Payo!
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Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

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