Press Release

Star Gold movie acquisitions

4 March 2014

Television channel Star Gold has acquired a fresh movie library in the Hindi movies genre. They include 18 Bollywood films of the year, including films of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan. Some of the high profile premieres slated for the year include Jai HoKickBombay VelvetBang BangSingham 2HamshakalsBobby Jasoos andCreature. Hemal Jhaveri, Executive Vice-President, Star Gold said, “Apart from entertaining audiences, movie premieres also prove to be an extremely successful platform from the advertisers’ standpoint. It proves to be a win-win situation for all stakeholders.”

Source: Thehindubusinessline.com

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Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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