Press Release

Star GOLD Presents KICK START with Salman Khan

23 July 2014

National, 23rd July 2014: Star GOLD has taken its association with Superstar Salman Khan a step further with Kick Start; a star studded extravaganza featuring Salman Khan and a galaxy of Bollywood stars. ‘KICK Start’ is a unique event conceptualized and created exclusively for Star Gold to celebrate the release of Kick in theatres.  

Watch superstar Salman Khan, along with his co-stars Jacqueline Fernandes and Nargis Fakhri set the stage on fire with their splendid performances on stage. The non-stop fiesta will also include actors Varun Dhawan, Aditya Roy Kapoor and Arjun Kapoor along with Mika and Himesh adding in to the entertainment quotient with their fun-filled performances.

Apart from the event, the celebrations continue with a weeklong movie fest with a special line-up of blockbuster movies starring the superstar during the prime-time slot at 8pm everyday. The line-up comprises of movies such as Dabangg, Jai Ho, Garv, Ready and Wanted.

Commenting on the premiere of Kick-Start, Hemal Jhaveri, Executive Vice President , Star Gold, said “The channel has always endeavoured to be the destination of the biggest blockbusters and the biggest stars. This event celebrates both and offers our viewers an exclusive and entertaining perspective on both the star and the movie. With this, Star Gold continues to engage and entertain our loyal viewers.”

KICK START premieres on Sunday, 27th July, 2014, 1pm, only on STAR GOLD.

Show me everything from anytime

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Imagine more
Id: 6366