STAR Gold touches new heights with 'Singham'
STAR Gold will be making television history with the premiere of 2011's highest grosser 'Singham' on September 10 at 9 p.m., while the movie is still running to packed houses.
'Singham's' weekend schedule would offer families a great opportunity to enjoy their own private screening at their homes while the movie is still drawing full houses in cinemas across the country.
"The 'Singham' telecast is the first of the many blockbusters to be screened on STAR Gold in future, including, Zindagi Na Milegi Dobara, RA-ONE, Housefull 2. Given the extraordinarily high viewership these screenings will generate, advertisers can directly and most effectively reach TV Homes with their messaging and reap rich dividends.” Hemal Jhaveri, Senior Vice President, Star Gold, said.
The 'Singham' screening is another programming coup of sorts for STAR Gold. 'Singham' has already grossed Rs 100 Crore at the box office and is still generating unprecedented receipts. Directed by noted filmmaker Rohit Shetty, 'Singham' is 2011’s biggest blockbuster.
Building on Bajirao Singham’s brave and fearless attitude, Star Gold has adopted rigorous and widespread marketing and promotional activities including cross channel TV Promotion, Outdoor and Print besides Trade communication.
Celebrating the 'Tashan' of Bajirao Singham, larger than life images of Ajay Devgan will be seen displayed at strategic locations across Mumbai, Delhi and select territories of UP. Highlighting Rohit Shetty’s signature style a unique eye-catching mobile van innovation with an image of a car toppled by Bajirao Singham will be soon seen travelling on the streets of Mumbai.
~Tune in to the World television premiere of Singham on September 10 at 9 pm only on Star Gold~
