Star India COO Sanjay Gupta's address at CII's India-The Big Picture Summit 2015

Ashish Golwalkar, non-fiction programming head, Star Plus said, "There are multiple reasons a genre doesn't work. Today dance reality is very popular; few years back singing reality was more popular."

Hemal Jhaveri, Executive Vice President, Star Gold, said, "Salman is a big draw not just at the box office but also on TV and showcasing the best line-up of his hits is our way of celebrating his birthday with his fans, our viewers. Besides showcasing the first look of Salman Khan's upcoming film Jai Ho, Super Salman is the perfect opportunity for our fans to tune-in to Star GOLD this December."

Diya Aur Baati Hum is a clear winner with an average viewership of 9.3 million.