Life OK charts a winning strategy
“Life OK was supposed to be a challenger to the No. 1 slot within the network. We had the full backing of the management in terms of intent and investment. But the proof that we can actually do it has come only in the last 6-8 months. We have grown to 14 per cent share and reached No. 4. But more importantly, people are taking notice that in terms of reach, we are as good as the top channel! Having said that, we are getting as many failures as we are getting hits. So there is more we need to do