The STAR Network, which already operates in the domain of Hindi general entertainment channels (GECs), regional GECs, youth, and English movies and entertainment in India, will now step into the action genre with the launch of an English action channel.
According to market grapevine, the channel is expected to be called Fox Action Movies, and will be rolled out sometime in December, or in early January 2012. Industry insiders also suggest that Tribal DDB is handling the channel's digital marketing. In fact, STAR is expected to conduct a roadblock across the network around the weekend (December 17-18), to announce the launch of the channel.
However, it is pertinent to note here that when contacted, STAR officials and Tribal DDB, along with Mindshare (which handles the media mandate for the network), denied acknowledging the development to afaqs!.
Source: afaqs.com?
