Press Release

STAR India to launch an action channel

11 December 2011

The STAR Network, which already operates in the domain of Hindi general entertainment channels (GECs), regional GECs, youth, and English movies and entertainment in India, will now step into the action genre with the launch of an English action channel.

According to market grapevine, the channel is expected to be called Fox Action Movies, and will be rolled out sometime in December, or in early January 2012. Industry insiders also suggest that Tribal DDB is handling the channel's digital marketing. In fact, STAR is expected to conduct a roadblock across the network around the weekend (December 17-18), to announce the launch of the channel.

However, it is pertinent to note here that when contacted, STAR officials and Tribal DDB, along with Mindshare (which handles the media mandate for the network), denied acknowledging the development to afaqs!.

For the record, in August 2009, News Corporation had announced a restructure of its Asian broadcast businesses into three units -- STAR India, STAR Greater China, and Fox International Channels (FIC). FIC combines the English language channels earlier managed by STAR, with the FOX and National Geographic brands for distribution in the rest of Asia.
With the launch of this new channel, the number of English language channels that will fall under the STAR India radar will total five. Currently, in the English language segment, STAR India manages the distribution and sales functions of Fox Crime, FX, STAR World, and STAR Movies.
Meanwhile, following the restructuring, STAR India was given the mandate to manage sales and distribution of News Corporation channels in India.

Source: afaqs.com?

Print
Show me everything from anytime
Press Release

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Press Release

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Press Release

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

1
419 420 421
630
Imagine more
Id: 5842