Press Release

Star Movies all set to paint the town yellow

4 September 2014

A movie channel dedicated to make its viewers “Happy” – now that’s a promise tough to keep. But, thanks to the incredibly cute minions and Pharrell Williams, Star Movies is all set to make its viewers happy with the premiere of Despicable Me 2 on the 7th of September.
Star Movies has been a constant leader in the movies category, backed by the resistant brand equity, strong library and bestseller premieres. As the festive season in India kick-starts this September, the channel announces the double premiere of Despicable Me 2 on the 7th of September, 1pm and 9pm. Star Movies believes in setting new benchmarks in entertainment by screening the best of blockbuster premiers, an advantage of having unparalleled library strength. Despicable Me 2 captures an array of emotions. Despicable Me 2 grossed 970 mn at the box office making it the most profitable film in the 100-year history of Universal Studios. On the occasion of the premiere, Kevin Vaz, General Manager – English Cluster, Star India said, “September has an entertainment-packed calendar starting off with Despicable Me 2 and will be followed by other Hollywood blockbusters. We intend on keeping audiences enthralled throughout the festive season.” Star Movies has always gone that extra mile to enhance the movie watching experience, and it continues to do so by giving its viewers a chance to win exclusive Minion merchandise. Answer simple questions related to the movie while watching the movie to stand a chance to win original Universal Studios merchandize throughout the day. Star Movies, India’s biggest movie channel is dedicated to bringing the best of movies from Hollywood to celebrate this festive season. Catch the animated sequel premiere of Despicable Me 2 on 7th September, 1pm and 9pm only on Star Movies.
Source: Indiantelevision.com
Show me everything from anytime

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Imagine more
Id: 5758