Press Release

Star Movies creates music video for TV premiere of ‘X-Men: Days of Future Past’

13 April 2015

The channel has tied up with Farhan Akhtar, Vishal Dadlani and Skrat for a music video for the television premiere

Star Movies is all set for the television premiere of ‘X-Men: Days of Future Past’ on April 19, 2015 at 1 pm and 9 pm. The channel has tied up with Farhan Akhtar, Vishal Dadlani and Skrat for a music video for the television premiere.
On the initiative, a Star Movies spokesperson said, “Star Movies has always been at the forefront of enhancing viewer experience in every possible way. This association is in sync with our purpose of giving the young talent of India a platform making this association a perfect example of camaraderie and friendship just like the movie, ‘X-Men: Days of Future Past’.”
Commenting on the association, Farhan Akhtar, Co-founder, Farout Media, elaborated, “Our aim is to help Indie music and artists get onto mainstream platforms. The song, ‘Mutant Macha’, is a collaborative effort between Skrat, Vishal and myself.
It’s a song that portrays the ultimate hero – someone who stands for good in the most adverse of times. Our collaboration is in keeping with the spirit of kinship that the world needs to create a united force for positivity. We have partnered with Star Movies to put out the song for the TV premiere of ‘X-Men: Days of Future Past’.”
Vishal Dadlani added here, “The best thing about music is that it speaks a universal language, and as long as you feel the emotion, feel the essence, you will get the message no matter what the genre. We are glad to have come together to create this piece for Star Movies, and I hope everyone has a blast listening to it.”
Anurag Rao, CEO & Co-founder, Farout Media, commented, “The vision for Farout Media is based on its core principle of ‘Music Innovations’, with a clear focus on artist interests and repertoire monetisation. Star Movies – X-Men 2 premiere partnership is a fantastic way to introduce new music through synchronisation and retention of music rights by content creators.”
Source: Bestmediainfo.com
Related Articles:
Show me everything from anytime

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Imagine more
Id: 6798