Press Release

Star Movies to premiere ‘Kick-Ass 2’

9 March 2015

Star Movies has a treat in store for its viewers this March. The channel will be premiering Kick-Ass 2 on 8 March at 1 and 9 pm.  The British-American superhero action comedy film is based on the comic book of the same name and Hit-Girl, both by Mark Millar and John Romita, Jr. and is the sequel to the 2010 film Kick-Ass. The film focuses on real life people who have made it their life’s mission to rid the world of crime. The costumed high-school hero Kick-Ass joins with a group of normal citizens who have been inspired to fight crime. Meanwhile, the Red Mist plots an act of revenge that will affect everyone.

Source: Indiantelevision.com

Show me everything from anytime

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Imagine more
Id: 6592