Press Release

Star Network to launch own VOD platform

3 December 2014

It will be free of cost for visitors and will have a user-friendly interface, with content streaming at 64kbps
Star Network will soon launch its own Video on Demand (VOD) platform, acting on the insight that the online video consumption is exploding. According to reports, today, 100 million people watch videos online, whereas in 2011, this number was 49 million. The number of videos viewed per month has also gone up to 6.5 billion in 2014, from 3 billion in 2011.
The platform will air 100+ TV shows from every channel of the Star Network, including regional channels in six languages. It will also air more than 300 movies, across languages. In the launch month, the network will focus on blockbuster movies such as ‘Kick’, ‘Dabangg’, ‘Jai Ho’ and ‘Bang Bang’. In sports, the main focus will be on cricket, from India Australia series leading up to the World Cup, from live to video on demand content.
The USP of this platform is that it is free. It will have a user-friendly interface and content will be streamed at 64kbps. Content can be viewed through a website and also an app. One can also download the content to the library and view it later. Star network will monetise this platform through pure advertisements.
Currently, Star Plus uses YouTube to mainly run its promotions and teasers. So, except for content like ‘Mahabharat’ and ‘Satyamev Jayate’, full episodes of the serials don’t get uploaded. So far, Star has been using YouTube as a platform for marketing, which will change with the launch of the VOD platform. It is believed that, given the wide range of the network’s content across drama, movies and sports, Star hopes to capitalise on this trend instead of sharing its profit with YouTube.
Zee Enterprises Entertainment’s (ZEEL) video on demand platform Ditto TV was launched in 2012, and Sony launched Sony LIV in 2013.
Source: Bestmediainfo.com
Print
Show me everything from anytime
Press Release

Get set for a gastronomical trip with Vikas Khanna on 'Twist of Taste'

FOX International Channels vice president, marketing Debarpita Banerjee says, “Food is a popular subject, a popular topic, and we plan to maximise the topic’s already wise reach with the new season of Twist of Taste, which itself is a flagship show for FOX Traveller. The audiences have loved the concept and we are excited to partner with Vikas Khanna in the third season of the show. ‘Twist of Taste: Coastal Curries’ reiterates our promise to bring more exciting and quality local content to the I

Press Release

Race against time

Sanjay Gupta, chief operating officer (COO) of Star India said that October 2014 is a realistic deadline for BARC. But the issue of the guidelines was another problem altogether. “What an ideal measurement system ought to be – this subject has been in discussion in the country for more than three years. It began with the Amit Mitra committee report in 2010. To my mind, as a system and as an industry, we have chosen not to act on it. I do believe that the existing television system is not compreh

Press Release

Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

1
423 424 425
629
Imagine more
Id: 6943