Press Release

Star Plus and Amitabh Bachchan come together after 15 years!

25 September 2015

 “Together, we can do so much more!” Amitabh Bachchan and Uday Shankar

This is the thought which has inspired STAR India and Amitabh Bachchan to collaborate once more, after 15 years, on an ambitious project titled "Aaj Ki Raat Hai Zindagi". The stalwarts have come together to once more change the grammar of creativity and entertain and inspire a nation.
Amitabh Bachchan in a never-been-seen avatar over the past 4 decades

Content that has never been seen or heard of on Indian television

Said Uday Shankar, CEO, STAR India, “Our vision has been to inspire a billion imaginations and we have aimed to do thatwith every content offering we bring forth as a network. With Aaj Ki Raat Hai Zindagi, we have once again collaborated with the biggest superstar of the country Amitabh Bachchan for a unique project on Indian television that will not only entertain but also inspire individuals and leave them with a reason to smile.”
Added Amitabh Bachchan, “Having started my television journey with STAR India, I was always looking to associate with Star Plus again. However I was keen that we come together for a befitting show that carries forward the legacy. When I heard about Aaj Ki Raat Hai Zindagi, I instantly connected with it. I genuinely believe that media is a powerful vehicle to inspire change but we have to achieve this in an entertaining manner. What I love about this show is that it is a thoroughly entertaining show, but has its heart in the right place. I am really looking forward to it.”
Maruti Suzuki presents Aaj Ki Raat Hai Zindagi powered by Cadbury Dairy Milk coming soon on STAR Plus
The show will also be available on hotstar.
Show me everything from anytime

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Imagine more
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