Press Release

Star Plus and Amitabh Bachchan come together after 15 years!

25 September 2015

 “Together, we can do so much more!” Amitabh Bachchan and Uday Shankar

This is the thought which has inspired STAR India and Amitabh Bachchan to collaborate once more, after 15 years, on an ambitious project titled "Aaj Ki Raat Hai Zindagi". The stalwarts have come together to once more change the grammar of creativity and entertain and inspire a nation.
Amitabh Bachchan in a never-been-seen avatar over the past 4 decades

Content that has never been seen or heard of on Indian television

Said Uday Shankar, CEO, STAR India, “Our vision has been to inspire a billion imaginations and we have aimed to do thatwith every content offering we bring forth as a network. With Aaj Ki Raat Hai Zindagi, we have once again collaborated with the biggest superstar of the country Amitabh Bachchan for a unique project on Indian television that will not only entertain but also inspire individuals and leave them with a reason to smile.”
Added Amitabh Bachchan, “Having started my television journey with STAR India, I was always looking to associate with Star Plus again. However I was keen that we come together for a befitting show that carries forward the legacy. When I heard about Aaj Ki Raat Hai Zindagi, I instantly connected with it. I genuinely believe that media is a powerful vehicle to inspire change but we have to achieve this in an entertaining manner. What I love about this show is that it is a thoroughly entertaining show, but has its heart in the right place. I am really looking forward to it.”
Maruti Suzuki presents Aaj Ki Raat Hai Zindagi powered by Cadbury Dairy Milk coming soon on STAR Plus
The show will also be available on hotstar.
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Star Sports launches ‘The new face of Hockey’

Gayatri Yadav, Executive Vice President, Marketing and Communications, Star India, said, "HHIL in just its second edition has emerged as a truly global league and has attracted the world's best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present 'The new face of Hockey'.”

Star Sports bets big on EPL-like experience to sell Hockey India League; Rs 100-cr makeover on cards

Nitin Kukreja, head of sports business for Star India said, "We want to create a multi-sport culture in India. Cricket is already big and we want to grow other sports like hockey as well. To do that production and how it looks on the screen is very important."

Salman Khan, Ajay Devgn and Rajnikanth’s heroic hits on Star Gold this Republic Day

Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation

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