Press Release

Star Plus and Amitabh Bachchan come together after 15 years!

25 September 2015

 “Together, we can do so much more!” Amitabh Bachchan and Uday Shankar

This is the thought which has inspired STAR India and Amitabh Bachchan to collaborate once more, after 15 years, on an ambitious project titled "Aaj Ki Raat Hai Zindagi". The stalwarts have come together to once more change the grammar of creativity and entertain and inspire a nation.
Amitabh Bachchan in a never-been-seen avatar over the past 4 decades

Content that has never been seen or heard of on Indian television

Said Uday Shankar, CEO, STAR India, “Our vision has been to inspire a billion imaginations and we have aimed to do thatwith every content offering we bring forth as a network. With Aaj Ki Raat Hai Zindagi, we have once again collaborated with the biggest superstar of the country Amitabh Bachchan for a unique project on Indian television that will not only entertain but also inspire individuals and leave them with a reason to smile.”
Added Amitabh Bachchan, “Having started my television journey with STAR India, I was always looking to associate with Star Plus again. However I was keen that we come together for a befitting show that carries forward the legacy. When I heard about Aaj Ki Raat Hai Zindagi, I instantly connected with it. I genuinely believe that media is a powerful vehicle to inspire change but we have to achieve this in an entertaining manner. What I love about this show is that it is a thoroughly entertaining show, but has its heart in the right place. I am really looking forward to it.”
Maruti Suzuki presents Aaj Ki Raat Hai Zindagi powered by Cadbury Dairy Milk coming soon on STAR Plus
The show will also be available on hotstar.
Show me everything from anytime

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

Grace of God

Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."

Imagine more
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