Press Release

Star Plus and Sony remain stable while Zee TV continues losing GRPs touching a new low Colors grows bigger with Bigg Boss; regains No.2 position

11 October 2011

Star Plus and Sony remain stable while Zee TV continues losing GRPs touching a new low

As expected, with the launch of Bigg Boss, Colors has bounced back at No.2 position in the week 41 (Oct 2 –of TAM 2011). The opening episode of the show on Sunday, 2nd October has garnered 4.3 TVR; however, it has averaged 2.1 TVR from Monday to Saturday.

On the other hand, Star Plus and Sony remained stable in the week 41 while Zee TV continued losing GRPs.

India’s No.1 Hindi general entertainment channelStar Plushas maintained its leadership by retaining eyeballs in the week 41. The channel has recorded 304 GRPs (last week 306).

With the launch of season 5 of Bigg Boss and a few changes in primetime programming,Colorshas added 50 GRPs to regain its No.2 position in the week 41. It has recorded 255 GRPs this week (last week 205).

Despite losing its No.2 position to Colors,SonyEntertainment Television (SET)has been able to retain its viewers and recorded 248 GRPs (last week 249).

As No.4 Hindi GEC,Zee TVis now 106 GRPs behind Sony. The channel has further lost 15 GRPs to touch a new low at 142 GRPs this week (last week 157).

SAB TVhas recorded 121 GRPs in Week 41 (last week 126).

At No.6,Imagine TVhas also lost a few points to record 66 GRPs this week (last week 75).

Star Onehas not seen any changes this week and registered 33 GRPs.Sahara Oneis the last in the league with 34 GRPs in week 41 (last week 36).

Source: Best Media Info

Show me everything from anytime

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Imagine more
Id: 5561