Press Release

Star Plus continued to be in the top slot

25 August 2013

Channels continue to battle it out. Sony TV managed to regain its No. 4 position this week. Past two weeks, the channel slipped to No.6 and No. 5 slots, but it made a comeback. And now, it's pinning its hopes on the new season of Amitabh Bachchan's Kaun Banega Crorepati, which launches next month.

Meanwhile, Star Plus continued to be in the top slot, but it saw a drop in its GVT (Gross Viewership In Thousands) as did Zee, while Colors witnessed a jump. 

ChannelThis weekLast week

Star Plus 4,89,692 5,05,715

Colors 4,56,414 4,37,766

Zee TV 4,15,506 4,24,270

Sony TV 3,49,377 3,00,573

Life OK 3,03,478 3,15,728

Sab TV 2,93,433 2,98,326

Sahara One 34,398 32,326 

Top 10 Fiction ShowsRankSerialChannelTVT

1 Diya aur Baati Hum Star Plus 11,166

2 Qubool Hai Zee TV 7,435

3 Yeh Rishta Kya Kehlaata Hai Star Plus 7,284

4 Tarak Mehta Ka Ooltah Chashmah SAB TV 7,070

5 Pyaar Ka Dard Hai Star Plus 6,503

6 Balika Vadhu Colors 6,276

7 Jodha Akbar Zee TV 6,011

8 Saath Nibhaana Saathiya Star Plus 5,949

9 CID Sony TV 5,210

10 Pavitra Rishta Zee TV 4,959 

Non-fiction ShowsRankShowsChannelTVT

1 Comedy Nights With Kapil Colors 6,847

2 DID Super Moms Zee TV 5,695

3 Jhalak Dikhhla Jaa Colors 5,436

4 Indian Idol Junior Sony TV 4,404

5 Junior MasterChef Star Plus 4,277

6 Comedy Circus Sony TV 2,482

7 Connected Hum Tum Zee TV 1,510

8 Waah Waah Kya Baat Hai SAB TV 1,453

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Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

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