Press Release

Star Plus continued to be in the top slot

25 August 2013

Channels continue to battle it out. Sony TV managed to regain its No. 4 position this week. Past two weeks, the channel slipped to No.6 and No. 5 slots, but it made a comeback. And now, it's pinning its hopes on the new season of Amitabh Bachchan's Kaun Banega Crorepati, which launches next month.

Meanwhile, Star Plus continued to be in the top slot, but it saw a drop in its GVT (Gross Viewership In Thousands) as did Zee, while Colors witnessed a jump. 

ChannelThis weekLast week

Star Plus 4,89,692 5,05,715

Colors 4,56,414 4,37,766

Zee TV 4,15,506 4,24,270

Sony TV 3,49,377 3,00,573

Life OK 3,03,478 3,15,728

Sab TV 2,93,433 2,98,326

Sahara One 34,398 32,326 

Top 10 Fiction ShowsRankSerialChannelTVT

1 Diya aur Baati Hum Star Plus 11,166

2 Qubool Hai Zee TV 7,435

3 Yeh Rishta Kya Kehlaata Hai Star Plus 7,284

4 Tarak Mehta Ka Ooltah Chashmah SAB TV 7,070

5 Pyaar Ka Dard Hai Star Plus 6,503

6 Balika Vadhu Colors 6,276

7 Jodha Akbar Zee TV 6,011

8 Saath Nibhaana Saathiya Star Plus 5,949

9 CID Sony TV 5,210

10 Pavitra Rishta Zee TV 4,959 

Non-fiction ShowsRankShowsChannelTVT

1 Comedy Nights With Kapil Colors 6,847

2 DID Super Moms Zee TV 5,695

3 Jhalak Dikhhla Jaa Colors 5,436

4 Indian Idol Junior Sony TV 4,404

5 Junior MasterChef Star Plus 4,277

6 Comedy Circus Sony TV 2,482

7 Connected Hum Tum Zee TV 1,510

8 Waah Waah Kya Baat Hai SAB TV 1,453

Show me everything from anytime

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Imagine more
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