Press Release

Star Plus continued to be in the top slot

25 August 2013

Channels continue to battle it out. Sony TV managed to regain its No. 4 position this week. Past two weeks, the channel slipped to No.6 and No. 5 slots, but it made a comeback. And now, it's pinning its hopes on the new season of Amitabh Bachchan's Kaun Banega Crorepati, which launches next month.

Meanwhile, Star Plus continued to be in the top slot, but it saw a drop in its GVT (Gross Viewership In Thousands) as did Zee, while Colors witnessed a jump. 

ChannelThis weekLast week

Star Plus 4,89,692 5,05,715

Colors 4,56,414 4,37,766

Zee TV 4,15,506 4,24,270

Sony TV 3,49,377 3,00,573

Life OK 3,03,478 3,15,728

Sab TV 2,93,433 2,98,326

Sahara One 34,398 32,326 

Top 10 Fiction ShowsRankSerialChannelTVT

1 Diya aur Baati Hum Star Plus 11,166

2 Qubool Hai Zee TV 7,435

3 Yeh Rishta Kya Kehlaata Hai Star Plus 7,284

4 Tarak Mehta Ka Ooltah Chashmah SAB TV 7,070

5 Pyaar Ka Dard Hai Star Plus 6,503

6 Balika Vadhu Colors 6,276

7 Jodha Akbar Zee TV 6,011

8 Saath Nibhaana Saathiya Star Plus 5,949

9 CID Sony TV 5,210

10 Pavitra Rishta Zee TV 4,959 

Non-fiction ShowsRankShowsChannelTVT

1 Comedy Nights With Kapil Colors 6,847

2 DID Super Moms Zee TV 5,695

3 Jhalak Dikhhla Jaa Colors 5,436

4 Indian Idol Junior Sony TV 4,404

5 Junior MasterChef Star Plus 4,277

6 Comedy Circus Sony TV 2,482

7 Connected Hum Tum Zee TV 1,510

8 Waah Waah Kya Baat Hai SAB TV 1,453

Show me everything from anytime

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Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

Indian mythology serials still a hit on TV

Star India and Zee TV say the focus on making the stories relevant to today's generation has led to the success. "Vyasa wrote the Mahabharat after the Vedas, to convey the same message as the Vedas but through a story," says Star India's programming head Danish Khan.

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