Press Release

Star Plus gears for ‘MasterChef India 4’

24 December 2014

 A necessity or a luxury, what we eat in our daily lives has turned around from something edible to 'delicacies' over the centuries.

Taking into consideration the seriousness of this knack of cooking experience worldwide, right from the most secluded house where the artist is the woman of the house to the delights from the chefs of the best hotels in the world, Star Plus has brought this art into every kitchen with the launch of MasterChef India. Just when you thought the culinary juggernaut that is MasterChef couldn’t serve anything tastier, it goes and plates up perfection. After the immense success of the first three seasons and Junior MasterChef, Star Plus is back yet again to embark on a culinary journey to find India’s next MasterChef. Come January 2015, viewers will witness a journey of looking for ordinary Indians who can cook extraordinary food. Being produced by Colosceum Media, the series is known to help the ordinary Indian change their destiny and fulfil their dreams through food. While the fourth season is back, it comes with a twist. A source close to the development reveals that this season promises to draw on the success of the past three seasons, delivering even more stunning challenges, contestants that one can relate to and judges that one just won’t let go of. It will be judged by the biggest food icon of the country - Sanjeev Kapoor, Chef Vikas Khanna and Chef Ranveer Brar. The format remains the same with top 12 contestants competing against each other to win the title of MasterChef India - Kitchen Ke Superstar. The only change that the season will undergo is that it goes ‘Vegetarian’. The same source further says that India has a rich heritage of vegetarian food which has not been celebrated so far. The current season will give chance to the vegetarian cooking enthusiasts who have not been able to participate in the last three seasons. Does that mean only vegetarians can participate? “No,” comes a quick reply from the same source. “Even non-vegetarians will get the opportunity to come and showcase their cooking skills in vegetarian food.” The audition phase has already been canned in 24 cities. It began from 16 October with Ranchi followed by several other cities like Udaipur, Dehradun, Rajkot, Bhopal etc with the last city being Mumbai on 16 November. After receiving entries of around a lakh from 24 cities, top 60 contestants have already been shortlisted and now the channel is making its way to find the top 12 cooking enthusiasts for the season. The shooting will begin from January 2015 first week at Filmcity, Mumbai. Though the time-slot and date is not yet finalised, the channel will continue to target it as a weekday property.
Source: Indinatelevision.com
Show me everything from anytime

Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

Star bags rights for hockey league

Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.

Imagine more
Id: 6670