Press Release

STAR PLUS honors the spirit of women with their show Anmol Hai Tu- Nayi Soch Ko Salaam”

26 February 2015

~ A unique show that celebrates womanhood and aims to empower the women ~

Mumbai, 26th February 2015Every year on International Women’s Day one witnesses multiple discussions over various issues plaguing Indian women today. Star Plus has explored women through their women centric Nayi Soch shows and captured the emotions of audience and promoted women independence. This year, STAR Plus has attempted to salute the spirit of the women with their new initiative - Anmol Hai Tu - Nayi Soch ko Salaam.

From the progress women have made, to the dreams they have for the future, Star Plus will celebrate and show gratitude to the women who have endured the trials and tribulations of a hard life, risen from the ashes like phoenix, set in motion the wheels of change and breathed life into a movement that has impacted the lives of others. On Sunday, March 8th at 9.00 PM, Star Plus will recognize and honour women who refused to let society defeat their indomitable spirit and through their stories of triumph convey information that will empower many others like them.

Hosted by a lady who best represents today’s strong, powerful and successful achiever – Huma Qureshi, ‘Anmol Hai Tu- Nayi Soch Ko Salaam’ will honour 5 women who have dedicated their lives for a movement that has played a crucial part in the upliftment and betterment of not only women but also society at large.

Huma will be seen interacting with women achievers who dared to bring about a change and through their stories and experiences share information - guidelines, laws & helplines to create awareness and empower women. The show will be interspersed with issue-centric performances creatively presented by well-known artists like Sanjeeda Sheikh, Mouni Roy, Ritwik Dhanjani, Sargun Mehta and Shakti Mohan amongst others.

Watch ‘Anmol Hai Tu- Nayi Soch Ko Salaam’ airing this International Women’s Day, Sunday, 8thMarch at 9.00 PM only on STAR Plus!

Show me everything from anytime

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Imagine more
Id: 6306