Press Release

Star Plus in a unique initiative commemorates the spirit of Mumbai Dabbawalas

3 February 2015

Mumbai, 3rd February 2015: In recognition of their services in delivering with precision freshly made food to customers across the maximum city, Star Plus under took a first of its kind initiative for Mumbai’s dabbawalas. This initiative is a testimony to the efforts put in by these dabbawalas to ensure that the food cooked in the kitchen reaches the hands of the people of this metropolitan city on time, to be served warm.

Through a unique initiative, Sanjeev Kapoor and Team MasterChef India served a delicious treat to Mumbai's Dabbawalas as a token of their appreciation. The same has been captured and shared with fans through a short video : http://bit.ly/MC4-Dabbawalas

Celebrity Chef Sanjeev Kapoor who is also the judge of MasterChef India-4 conferred the title of ‘Pyaar Ke Postmen’ upon the Mumbai Dabbawalas and redefined the role played by them in the food industry. Admiring the Mumbai Dabbawalas, Celebrity Chef & MasterChef India-4 Judge Sanjeev Kapoor said "Star Plus is the pioneer in bringing food on the forefront of Indian television and I am extremely happy with the initiative that Star Plus took in acknowledging the Dabbawalas for rendering a valuable service to the society. I only make food but the other part of my job is done by these Dabbawalas who make our food reach the mouths of the people. Dabbawalas are not just the carriers of food but also do the task of spreading joy and smiles. They are the ones who add true value to the food we cook. These Dabbawalas are the backbone of the population of Mumbai and may they continue to be for a lifetime. Star Plus and the MasterChef India team salute their undying spirit and hard-work".

Chef Ranveer Brar who is also the judge on MasterChef India-4 said, “Food has always been an integral part of every relationship in the Indian cultural context and the Masterchef India team showed its appreciation for the role these Dabbawallas play in binding the family together through food. Unfortunately, due to prior commitments I could not be a part of the activity but I am thankful to the Mumbai Dabbawalas for making delivering the food cooked for loved ones on time.

The Dabbawalas were delighted by the initiative of Star Plus appreciating their role in the food industry. “We-The Dabbawalas are highly motivated because we believe that delivering food to Mumbaikars is like a service to God, similar to giving medicine to the sick. We are thankful to the MasterChef India team for recognizing our efforts”, said a Dabbawala.

MasterChef India, which has been India’s biggest platform for amateur cooks and food magicians by fulfilling their food dreams and transforming their lives, is now back with its fourth season.

Watch MasterChef season 4, from Monday to Saturday starting 26th January, only on Star Plus

Show me everything from anytime

GEC Watch: Star Plus emerges as the leader in every slot in weekday primetime barring 8 PM

Star Plus emerges as the leader in every slot in weekday primetime barring 8 PM with six shows in the top 10 list in Week 6 of TAM 2014

We're looking at consumption on devices beyond TV in a big way: Sanjay Gupta

In an exclusive chat with exchange4media, Sanjay Gupta, COO, STAR India, "STAR has committed to invest Rs 20,000 crore in developing the sports genre"

Vodafone India partners with Star India; Launches Vodafone Sports

Sanjay Gupta, Chief Operating Officer, Star India, said, “Our ambition is to the shape the future of entertainment on a mobile screen; sports is the first big initiative for us. starsports.com has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.

Imagine more
Id: 6987