Press Release

Star Plus increases lead margin; loss for Sony, Zee TV & Colors Among the grand finale of 3 reality shows, Just Dance won the race followed by Sa re ga ma pa and India’s got talent

4 October 2011

Star Plus increases lead margin; loss for Sony, Zee TV & Colors

The 40thweek of TAM 2011 has not been good Sony Entertainment Television, Zee TV and Colors while Star Plus has increased the lead margin by adding 17 GRPs. Among the grand finale of 3 reality shows, Just Dance of Star Plus has won the race with 2.9 TVR followed by Sa re ga ma pa li’l champs of Zee TV at 2.6 TVR and India’s got talent of Colors at 2 TVR.

The top 5 programmes for Week 40 (Sept 25 – Oct 1) are Saathiya (5 TVR), KBC (4.2 TVR), BALH (3.7 TVR), Crime Petrol (3.6) and Uttaran (3.5 TVR).

Star Pluscontinues to rule the Hindi GEC space with 17 more GRPs this week. The channel has recorded 306 GRPs (last week 289).

SonyEntertainment Television (SET)has lost maximum 21 GRPs in the week 40 among other channels. The channel has recorded 249 GRPs (last week 270).

At No.3,Colorshas also lost marginally and recorded 205 GRPs (last week 211 GRPs).

Now a distant No.4,Zee TVrecorded a new low in recent times with 157 points (last week 176).

SAB TVrecorded 126 GRPs in Week 40 (last week 123).

Source: BestMediaInfo

Show me everything from anytime

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Imagine more
Id: 5739