Press Release

STAR Plus’ new show Sajda takes up a social cause

22 February 2012

Sajda: Tere Pyar Mein to address evils of drug abuse amongst the teenagers in the storyline

STAR Plus’ yet another show will be playing an important part to “educate” the masses.

Sajda: Tere Pyar Mein the recently launched show has adopted drug abuse in its story line to project its evils and fears to audiences in a relatable manner.

Interestingly, this move comes only a week after its launch on February 14 this year. “We have always believed in giving back to society and as a responsible broadcaster, Star Plus is committed to not only entertain, but also positively influence viewers’ lives,” says the channel’s spokesperson.

This show is one of the many that, in the recent past, have begun roping in social elements into their storylines. The current track of Sajda: Tere Pyar Mein revolves around a few college-going students, who are approached by a drug peddler (Shaleen Bhanot). The episodes will further show some young victims falling prey to drugs and eventually living miserable lives. “Not just that, it is also the efforts and helplessness to procure drugs on a regular basis that affect the family and make addicts steal, borrow or use illegal means to get money,” adds a channel representative.

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Star Sports launches ‘The new face of Hockey’

Gayatri Yadav, Executive Vice President, Marketing and Communications, Star India, said, "HHIL in just its second edition has emerged as a truly global league and has attracted the world's best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present 'The new face of Hockey'.”

Star Sports bets big on EPL-like experience to sell Hockey India League; Rs 100-cr makeover on cards

Nitin Kukreja, head of sports business for Star India said, "We want to create a multi-sport culture in India. Cricket is already big and we want to grow other sports like hockey as well. To do that production and how it looks on the screen is very important."

Salman Khan, Ajay Devgn and Rajnikanth’s heroic hits on Star Gold this Republic Day

Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation

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