Press Release

Star Plus only gainer; Sony at No.2 in 4th week; Colors & Zee TV lose Zee TV remains distant No.4 Hindi general entertainment channels in the Week 37 of TAM 2011.

14 September 2011

Star Plus only gainer; Sony at No.2 in 4th week; Colors & Zee TV lose

Zee TV remains distant No.4 Hindi general entertainment channels in the Week 37 of TAM 2011.

Sony has done wonders to remain the second most watched Hindi general entertainment channel for four weeks in a row. However, the channel has lost a few GRPs along with Colors and Zee TV. On the other hand, Star Plus is the only Hindi GEC to add some GRPs this week.

The top 5 programmes for Week 37 (Sept 4 – 10) are ‘Sathiya’ (5.9 TVR), ‘KBC’ (4.8 TVR), ‘Balika Vadhu’ (4.4 TVR), ‘Uttaran’ (4.1 TVR) and ‘Pratigya’ (3.8 TVR).

By holding its viewership, India’s No.1 Hindi GECStar Plushas become the only gainer in Week 37. The channel has recorded 307 GRPs this week (last week 300).

With ‘KBC’ being the second most watched programme in the week,Sonyhas retained its No. 2 spot for the fourth consecutive week. The channel had acquired the second spot in Week 34. Sony recorded 243 GRPs (last week 258).

At No.3,Colorshas recorded 233 GRPs (last week 249 GRPs).

Now a distant No. 4,Zee TVhas recorded 182 points (last week 198).

SAB TVis continuing to lose ground and the channel has come down to 112 GRPs in week 37 of TAM (last week 117).

India’s No.6 Hindi GECImagine TVrecorded 68 GRPs during the week (last week 72).

Star Onehas recorded 41 GRPs (last week 35) andSahara Onegarnered 31 GRPs (last week 35).

Source: Best Media Info?

Show me everything from anytime

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

Indian mythology serials still a hit on TV

Star India and Zee TV say the focus on making the stories relevant to today's generation has led to the success. "Vyasa wrote the Mahabharat after the Vedas, to convey the same message as the Vedas but through a story," says Star India's programming head Danish Khan.

Imagine more
Id: 6346