In a first-of-its-kind move for Hindi general entertainment channels, genre leader Star Plus is upping the ante further by taking its original programming as early as 5 pm.
In a first-of-its-kind move for Hindi general entertainment channels, genre leader Star Plus is upping the ante further by taking its original programming as early as 5 pm.
Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation
Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”
Weekday shows on Star Plus and Zee TV attract more eyeballs in Week 2 of TAM 2014, while Colors rules the weekend shows