Press Release

Star Plus, Sony soar high; Colors & Zee TV too register growth KBC’s Rs 5 cr winning episodes score 7.2 & 8.0 TVR to become the highest viewership grosser since Uttaran in 2009

8 November 2011

Star Plus, Sony soar high; Colors & Zee TV too register growth

The two episodes of Sushil Kumar winning the Rs 5 crore jackpot on Kaun Banega Crorepati on Tuesday and Wednesday have become the highest TRP grosser among all weekday shows since Uttaran in 2009.

KBC recorded 7.2 and 8 TVR on Tuesday and Wednesday, respectively, to help Sony break its own records by touching 287 GRPs. KBC also remained the top show of Week 45 on TAM people meters. Star Plus also soared high to 335 GRPs to maintain its leadership.

The top 5 programmes for Week 45 (October 30 – November 5) are KBC (6.4 TVR), Saathiya (6.2 TVR), Balika Badhu (4.7 TVR), Crime Patrol (4.1 TVR) and Iss Pyaar Ko Kya Naam Doon (4.0 TVR).

By adding 62 GRPs, Star Pluscontinued to be the No. 1 Hindi entertainment channel in Week 45 of TAM 2011. The channel has recorded 335 GRPs (last week 273).

With KBC, Sony Entertainment Televisiontoo has created a new record and registered 287 GRPs this week(last week 235.9).

At No. 4,Zee TVhas recorded 143 GRPs this week (last week 131).

SAB TVhas recorded 121 GRPs in Week 45 (last week 118).

At No. 6,Imagine TVhas lost a few points to record 70 GRPs this week (last week 61).

Star Onehas registered 43 GRPs (last week 40).Sahara Onehas 34 GRPs in Week 45 (last week 330).

Source: BestMediaInfo

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High hopes for ‘Satyamev Jayate 2’

With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

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