Press Release

Star Plus, Sony soar high; Colors & Zee TV too register growth KBC’s Rs 5 cr winning episodes score 7.2 & 8.0 TVR to become the highest viewership grosser since Uttaran in 2009

8 November 2011

Star Plus, Sony soar high; Colors & Zee TV too register growth

The two episodes of Sushil Kumar winning the Rs 5 crore jackpot on Kaun Banega Crorepati on Tuesday and Wednesday have become the highest TRP grosser among all weekday shows since Uttaran in 2009.

KBC recorded 7.2 and 8 TVR on Tuesday and Wednesday, respectively, to help Sony break its own records by touching 287 GRPs. KBC also remained the top show of Week 45 on TAM people meters. Star Plus also soared high to 335 GRPs to maintain its leadership.

The top 5 programmes for Week 45 (October 30 – November 5) are KBC (6.4 TVR), Saathiya (6.2 TVR), Balika Badhu (4.7 TVR), Crime Patrol (4.1 TVR) and Iss Pyaar Ko Kya Naam Doon (4.0 TVR).

By adding 62 GRPs, Star Pluscontinued to be the No. 1 Hindi entertainment channel in Week 45 of TAM 2011. The channel has recorded 335 GRPs (last week 273).

With KBC, Sony Entertainment Televisiontoo has created a new record and registered 287 GRPs this week(last week 235.9).

At No. 4,Zee TVhas recorded 143 GRPs this week (last week 131).

SAB TVhas recorded 121 GRPs in Week 45 (last week 118).

At No. 6,Imagine TVhas lost a few points to record 70 GRPs this week (last week 61).

Star Onehas registered 43 GRPs (last week 40).Sahara Onehas 34 GRPs in Week 45 (last week 330).

Source: BestMediaInfo

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Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

Star bags rights for hockey league

Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.

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